Jessica Zhang - "Rethinking What Culture Means in Intercultural Professional Communications "
In the field of Intercultural Technical and Professional Communication, many scholars and practitioners tend to rely on Geert Hofstede's cultural model. This model is one of the first models of culture in the field of Intercultural communication and it accommodates and reinforces a anti-historical and culture-free work culture during transnational interactions in the workplace. This paper will examine the workplace problems that this work culture generates that has been overlooked by both scholars and practitioners. This paper will also explore ethical and efficient solutions for this dilemma.
Jessica Zhang does Usability and User Experience research for ISU websites at ISU's web design unit. She is exploring and developing strategies to find and analyze the cultural and emotional aspects of user experience. She believes that this can be achieved by using theories and concepts in rhetorics and Intercultural Communications.
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